CASE STUDY
Explainer Video Company
Transform your concepts into high-converting explainer videos that help SaaS companies, startups, and brands communicate better.
Making A Complex Product Click In 90 Seconds.
How ExplainerVideoCo. turned a hard-to-describe SaaS platform into a bright, character-driven animated explainer that lifts sign-ups and finally gives the sales team something to send.
Project overview
One Short Video That Finally Explains What You Do.
ExplainerVideoCo. creates animated explainer videos that turn complicated products into simple, engaging stories people actually watch to the end.
FlowStack had a genuinely useful platform and a homepage nobody understood. Prospects read three paragraphs, didn't get it, and left. The sales team kept re-explaining the same thing on every call, and paid traffic bounced before it reached the trial button.
They came to us for one thing: a video that makes a first-time visitor say “oh, that's what it does” before the 90-second mark.
The Challenge
Attention Is Short. Products Are Not.
The average visitor decides within seconds whether a page is worth their time. FlowStack's product touched three workflows and two audiences too much to read, too abstract to picture, and impossible to fit above the fold in words.
Generic stock-footage videos wouldn't cut it either. The explainer had to be specific enough to be true to the product, simple enough for a first-timer, and on-brand enough that it didn't feel like a template with a logo dropped on top.
Generic stock-footage videos wouldn't cut it either. The explainer had to be specific enough to be true to the product, simple enough for a first-timer, and on-brand enough that it didn't feel like a template with a logo dropped on top.
Design Thinking
The Script Does The Heavy Lifting.
A great explainer is written before it's drawn. We start with the story, prove it on paper, and only animate once every word earns its place.
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Approach
Living Up To Contemporary Standards.
We built a custom character set and a bright, motion-forward visual system pulled straight from FlowStack's brand no stock, no templates. Every scene was designed to hold attention and move the story forward at the same time.
That polish comes from a repeatable six-stage production pipeline the difference between a video that looks nice and one that actually converts.
That polish comes from a repeatable six-stage production pipeline the difference between a video that looks nice and one that actually converts.
Design Thinking
Communicating The Brand To The Masses
One story, one look, everywhere the brand shows up. From the homepage hero to a six-second ad cutdown, the explainer gave FlowStack a single, unmistakable way to introduce itself bright, friendly and instantly theirs.
Outcome
An Intuitive Design Experience.
+87%
Time On Homepage
|
2.4x
Trial Sign-Up Rate
|
−31%
Homepage Bounce Rate
|
76%
View-Through Rate
Outcome That Inspires
The video became the hardest-working asset FlowStack owns. It runs on the homepage, in paid social, in cold email and on every sales call and for the first time, prospects arrive already understanding what the product does.
Sign-ups climbed, bounce fell, and the sales team stopped spending the first ten minutes of every demo explaining the basics. One short video, doing the job of a dozen paragraphs.
Sign-ups climbed, bounce fell, and the sales team stopped spending the first ten minutes of every demo explaining the basics. One short video, doing the job of a dozen paragraphs.