We Built the Agency We Wished Existed.
Three Problems We Refused to Repeat.
Incentive: When an agency charges a percentage of ad spend, the recommendation to spend more is worth more to them. A structure that requires constant integrity is a badly designed structure — so we charge flat fees instead.
Fragmentation: Most companies juggle a paid agency, an SEO agency, a creative studio, and an email consultant. Each optimizes their own metric, nobody owns the number the business cares about, and budget disappears in the gaps. We put every discipline under one strategy.
Seniority: The person who wins the account is rarely the one who runs it. Work drifts to whoever has capacity, and standards drift with it. We keep a senior strategist on every account — and take a deliberately small number of partnerships to keep it that way.